Startup - pitchtraining

What you get, when you are training your pitch:

  • Concrete knowledge of what answers a good pitch contains.
  • A sharpened focus on what is relevant or important for the customer, business partner or investor to answer in your pitch.
  • Sorted in your stories and experiences so you know which ones are most important to tell.
  • Chosen the best examples and images or metaphors that quickly create an understanding of your recipients
  • A natural structure on your pitch that captures and maintains the receivers attension.
  • Reinforce your own and the team's focus on what exactly you are working towards.

Arne was great in helping us as a startup prepare for an important pitch. We had 2 sessions of 2 hours, where we were able to shape and practice the pitch.

This valuable time led us to be selected to join the Inno Founder program!

Sofia Popov

Microbiome Science & Entrepreneurship | Founder at GUTXY

With me as your consultant you get:

  • 25 years of experience from +350 jobs - I know the practices in many different companies.
  • A certified facilitator and coach, that are dedicated to solve the task and are using a personal approach.
  • Methods to ensure lasting and concrete effects so that you get the most out of my assistance.
What does the good pitch contain?
I build the good and effective pitch based on three basic theses:

  1. Other people need to know the purpose and meaning of your idea to get interested!
  2. Other people need to understand what your idea is about, to decide if they want to work with it or if they can use it!
  3. People only create relationships with other people - not an idea!

It also answers the three basic questions WHY, WHAT and WHO:


There are two main roads you need to take to answer the question why. The first is to clarify the problem that your idea (product or service) solves, so that others can see the meaning of it.

As humans, we are generally focused on finding solutions, so when we hear about a problem, we are always looking for the solution.

So when you present a problem to others, it creates their interest. They just have to hear how to solve the problem - the best position you can have your recipient in.
GUIDE til at bygge din pitch.
- Brug disse spørgsmål til inspiration:
  • Hvorfor denne idé? Hvilket problem løser idéen?
  • Hvad er din personlige historie bag valget at netop den idé?
  • Hvordan forklarer du problemet til en person, som har en anden faglighed end din?
  • Hvad er idéen og hvordan løser idéen problemet?
  • Hvilke 3 unikke kvaliteter har din idé?
  • Hvilken metafor eller billede illustrerer idéen?
  • Hvordan forklarer du ideen til en person, som har en anden faglighed end din?
  • Hvem forestiller du dig, har brug for din idé?
  • Hvad karakteriserer dig, som står bag idéen?
  • Hvad ønsker du, at der sker for dine kunder om 3 år, som følge af din idés store succes?
  • Hvordan illustrerer du denne vision på en enkel måde?

The other main way to answer why is to tell why you have chosen to work with this particular idea and not anyone else. In your personal history and background of this choice, there is almost always a very relevant and exciting story.

You may find it a bit banal and think it is irrelevant, but for others, it is extremely important to include, because it increases our interest in the idea and at the same time increases your credibility.

In addition, the story connects you to your own commitment, which is especially important when pitching.

When you are in contact with your own commitment, you become more alive in your presentation. Engagement also has a strong tendency to get to others - they also get more excited about your idea.


For those of you who have worked with an idea for a long time, it is obvious and perhaps straightforward, but for others who hear about the idea for the first time and may have a completely different subject than yours, it can be a big task to understand, what the idea is about on, in no time.

The task is to explain the idea in as short a time as possible. Grips that often help create understanding in others are well-chosen examples, images or metaphors.

You need to focus in and only use as few words as possible, so that we can see the idea clearly, as if the idea were under a magnifying glass.

Avoid going into technical explanations and using subject concepts that belong to your subject and instead use everyday words and briefly describe what the idea is about.

The pitch went well and we learned insanely a lot from the whole process. Especially through all your questions to us, which have really made us think and feel what exactly we are passionate about.

Anne Lund Nielsen 

Eco Supervisor, Jordnær Film


The last part of your pitch should answer who - the question is split in two - partly who is the recipient of your idea and who you are.

Others need to know who is facing the problem you outlined in the first part of your pitch and who needs your idea. Here, different scenarios or cases often can be helpful in creating understanding.

Others also need to know a little about you and your background to believe that you can solve the problem with the idea in coopearation with others.
STRUCTURE AND WEIGHTING of the various elements:

Three important parameters that  you should consider, when it comes to the structure of your pitch and your weighting of the various elements outlined above.

How far are you with the idea - are you at the beginning the WHO is a bit more important.

In that case your main focus should be to get more nuances and perspectives on your idea and become clearer on it, so you are getting others to be engaged in the idea, and maybe involved as partners in your team.

What is your reason for choosing this particular idea - placing this bite here in your pitch, might fit better here, than in the first part.

What is your purpose for the pitch? If you want to get an investor, or to get customers or to get new partners in your team. It's crucial that you make yourself clear before you build your pitch.

CALL without any obligation and hear how I can help you with your pitch